Strategic KPI’s for Distribution Growth - Sales and Marketing
There are thousands of facets of your distribution business that can be monitored and adjusted to drive improvement and grow success. It can be overwhelming to keep track of every metric - work smarter by focusing on the crucial components that will grow your business strategically.
In this 4 part series of blog posts we will be highlighting the Key Performance Indicators that successful distributors use to grow their business strategically. Next, we’ll dive into Sales and Marketing.
Sales and Marketing KPI’s for Distributors
Quotes:
Your sales pipeline is a leading indicator of future revenue and product demand. Companies with low quote conversion or reduced quote volume will see revenue drop and decreased demand in future periods.
Marketing Leads:
Distribution sales take time. It is vital to maintain and grow a pipeline of leads through various marketing activities. Measure leading indicators such as lead volume, marketing activities, and conversion rates for a clear picture of future sales.
Customer Metrics:
Monitor total customer lifetime value, retention, customer acquisition costs, customer satisfaction or net promoter score (NPS), and growth in customer revenue and number of accounts.
Acumatica ERP’s Distribution Solution is fully integrated with manufacturing, accounting and CRM putting all your KPI’s at your fingertips with anywhere anytime access.
Take a deeper dive…
Dive into Acumatica’s eBook Distribution Metrics That Really Matter for more information about strategic Distribution KPI’s and metrics.
Implement Acumatica ERP with Hudson River Computing to optimize your business operations and grow your success.
A successful business starts with a successful business solution - trust us to deliver the ERP system your distribution needs. Please reach out to us with any questions or to set up a free demo. Contact us here.